Business Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:
NAP+W
No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.
Name
Address
Phone number
+
Website
These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.
Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!
Will my business listings work?
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?
Now What?
There is nothing difficult about updating your information on each listing. After all, it is basic information about your business. The problem getting it updated correctly everywhere. We have tools to help with this process. You set your information one time and we update 70+ websites and data aggregators. Even beyond that, we make sure the correct information stays there.
Talk to us today about what we can do to help manage your listings before you miss a customer due to incorrect or missing information.
