Case Studies

The Challenges

This client was a startup and had very little to no information about their target audience.

They didn’t have their ideal customer avatars built and blank on their message and creatives.

No website and completely relied on our agency for taking them off.

The Strategy

We began with building 4 variations for their landing page, using different messaging and creatives.

We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.

Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend.

Initial strategy session and discovery.

Ideal customer avatar planning and creation.

Brand messaging strategy.

Landing page creation and optimization.

Built a full-Facebook funnel.

Targeted 16 different cold audiences at the top of the funnel.

Used retargeting with intriguing offers at the middle of the funnel.

Used re-engagement campaigns to increase the lifetime value of their customers.

Sent out exclusive offers for those still on the fence about buying.

Used our battle-tested scaling method to maximize ROAS at the TOF.

The Results

It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests.

Working from scratch, it’s great to have a client respect the need for testing and setup.

This startup began its rapid-fire testing period to find its ideal audience, message, and creativity.

After this test period (between 2 – 4 weeks), we began to use the winning assets and optimize them.

Depending on the account, we may horizontally or vertically scale.

By the end of the third month, we were achieving an average of 2x ROAS.

At the end of their sixth month, we’re achieving an average of 5.28x ROAS.

The Challenges

The client had a booming business for 15+ years.

They were using traditional marketing methods and had robust referral systems in place.

But in the last 6 months, before joining us, they had experienced a sudden drop in leads, customers, and overall business.

They still had a good name in the industry, but they did not have a strong digital presence.

The website looked dated.

There was no lead generation funnel in place on the site.

They had very little to no content on the website.

The site structure wasn’t SEO friendly at all.

Their daily traffic was below 50.

They had been burnt by a so-called digital marketing consultant who did not do anything except for getting his paycheque.

Getting them to invest in Facebook advertising was also a huge challenge.

Our Strategy

From the initial audit insights, we realized that the digital presence and brand awareness will be the starting points for this client.

We started by helping the client create tons of video content for social media.

Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns.

The plan was to pair that with the Lead gen campaign at a later point.

We wanted to give the client some quick wins, so he feels more confident working with us.

Successfully helped the client to come up with 4 different Lead Magnets.

With our help, the client created a whole Lead-flow and the funnel.

Using their BIG offline name, we started running the Leadgen campaigns in the third week.

We started off the Leadgen Campaigns with the Rapid-Fire Testing Method.

The Results

Within the next 3 weeks, we had garnered 349 new leads,7 new paid deals.

5 Winning ad creative assets and a winning audience formula.

The CPL was less than $4CPA was below $200The client had 340+ leads in the funnel.

All this happened within the first 8 weeks.

The Golden Ads Strategy produced huge engagement and retargeting audience on the side.